Marketing Major (Bachelor of Business)
Revitalize existing businesses and establish new industry-leading startups with the skills and experience of Â鶹´«Ã½ Illinois University’s (Â鶹´«Ã½) Bachelor of Business in Marketing degree program. Hone your expertise in enterprise marketing, digital marketing, or omni-channel marketing and embrace a future brimming with opportunity.
Develop a broad foundation in marketing principles and research for local and international clients, cultivate an understanding of consumer behavior, and gain fluency as a marketer in increasingly complex digital spaces. Enroll in the marketing major on our Macomb campus, or pursue the enterprise marketing pathway as a fully online degree program.
Â鶹´«Ã½â€™s expert-led courses, student-driven organizations, and network-expanding internships help deepen your expertise, enhance your resume, and expand your opportunities as you launch your career.
Why Pursue a Bachelor of Business in Marketing at Â鶹´«Ã½?
Our bachelor of business in marketing program prioritizes professional growth, practical experience, and long-term connections that support you throughout your career. As a marketing major at Â鶹´«Ã½, you will:
- Establish an industry-relevant skill set through our integrated digital, social, and mobile marketing curriculum
- Position yourself for competitive career opportunities built on Â鶹´«Ã½â€™s embedded industry certifications
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Network with professionals and gain industry experience through student organizations, professional development events, internships, and study abroad programs
- Follow the accelerated MBA program to earn both a bachelor’s and master’s business degree in just five years
- Invest in a high-quality education: Â鶹´«Ã½ is accredited by AACSB International (The Association to Advance Collegiate Schools of Business)
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Program Curriculum
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Lay the groundwork for long-term success in Â鶹´«Ã½â€™s business core: a toolbox of fundamental competencies across accounting, business law, finance, management, business communication and technology, information systems, and global studies.
The bachelor’s of business marketing program curriculum encourages you to measure and price markets, market directly to consumers, manage customer relations, examine multicultural marketing approaches for international contexts, explore types of retailers, practice professional selling skills, and develop strategies and tactics unique to the demands of online marketing.
Graduate equipped to design, plan, execute, and manage marketing campaigns for home-grown businesses and multinational corporations alike. Through extensive hands-on practice and courses covering a wide range of industry skills, Â鶹´«Ã½ prepares you to thrive in your career.
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Three Marketing Program Tracks
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Launch a career that matches your passions by developing specialized skills, networking with industry leaders, and gaining hands-on experience with relevant companies. Each marketing program track offers tailored opportunities to flourish in unique professional spaces.
Enterprise Marketing: Form a broad basis from which to build marketing plans for established and emerging businesses.
Digital Marketing: Focus on web-based marketing that capitalizes on the opportunities of viral trends, rapid scrolling, varied screen sizes, and quick decision-making.
Omni-Channel Marketing: Explore diverse venues for marketing material, branch out into global contexts, and practice managerial skills to lead teams with rigorous goals.
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Accelerated Bachelor’s + MBA Program
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Seize the opportunity to fast-track your career in Â鶹´«Ã½â€™s accelerated bachelor’s-to-master’s business program. In just five years, earn two degrees and distinguish yourself as an ambitious, experienced professional.
The accelerated pathway is faster, less expensive, and more flexible than other routes to earning an MBA—and it carries the prestige of AACSB accreditation and a community of distinguished faculty who prioritize mentoring students like you so you can meet your full potential.
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Hands-On, Experiential Learning
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In the classroom, conduct case studies and collaborate with industry partners on a capstone project. Around campus, put your learning into practice as a member of business-related student organizations. Between classes, make real-world connections and build up your resume in internships with local businesses. And over a spring break, summer, or even full semester, broaden your global marketing perspectives on a study abroad trip.
At Â鶹´«Ã½, every part of your experience is practical experience.
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Â鶹´«Ã½ Student Life Opportunities
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Engaging with your peers is one of the best ways to form lifelong friendships, commitments, and professional relationships. Â鶹´«Ã½â€™s student organizations facilitate these bonds while enabling you to understand different worldviews, learn a range of skills, network with industry professionals, apply your classroom knowledge, and so much more.
Consider joining the , which educates students to market themselves and businesses, or , which hosts speakers and presentation events for those seeking connections, advice, and experience in professional environments.
What Can You Do with a Bachelor’s Degree in Marketing?
Like any business degree, the bachelor of business in marketing is widely applicable across an exciting array of industries, professions, and locations. Pursue conventional marketing or advertising opportunities in retail or healthcare. Branch into design- and creativity-oriented positions with publishers or studios. Play your part in an app start-up or high-stakes venture project. Wherever you go after graduation, the experience and expertise you gain at Â鶹´«Ã½ will help you thrive. Step into roles like:
Admissions
Ready to become a Leatherneck? Â鶹´«Ã½ is a test optional institution, meaning we don’t require SAT/ACT scores. Review our undergraduate admissions standards for more information about applying to Â鶹´«Ã½.
Tuition and Financial Aid
Assemble your plan for funding your college education with the help of Â鶹´«Ã½â€™s financial aid tools, including a Federal Aid Estimator, Net Price Calculator, and guides to every type of aid.
Scholarships
Â鶹´«Ã½â€™s institutional scholarships can save you thousands each year, up to the full cost of tuition and fees for eligible students through The Â鶹´«Ã½ Way. As a marketing major, you may also qualify for one of our many departmental scholarships worth up to $2,700 per year.
Build Brands and Drive Growth with Â鶹´«Ã½â€™s Marketing Major
Devise plans for businesses and for your future in the Bachelor of Business in Marketing degree program at Â鶹´«Ã½. Our ambitious program combines knowledge and real-world experience from courses, study abroad trips, student organizations, and internships.
Craft your next steps: apply today!
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